Pillar 1
Differentiate
Grodan leads the industry not just with experience but also with its innovative practices and robust research and development capabilities that produce transformative products.
Pargo Fibre will differentiate itself from its competitors when relaunched by leaning into Grodan’s innovation legacy. We’ll communicate Pargro’s key differentiators focusing on the outcomes provided by those identifiers.
Here's how
As an affordable solution for micro-enterprise and emerging cannabis cultivators, you can’t attach a price tag to the value provided through Pargro’s innovative products.
Pargro Fibre borrows from Grodan’s technology and innovation legacy and places it in the hands of growers – of all sizes.
We must ensure that message comes through loudly to the end customer.
So, we’ll lead with this messaging in critical areas and ensure it’s visible and understandable to those who need to see it.
Legacy, innovation, and expertise lead to higher yields, improved efficiencies, lower costs, and enhanced revenue.
Still, outcomes develop the deepest levels of trust.
As we reintroduce Pargro to the marketplace, we’ll carefully position trust signals (on the website and external platforms like email and social media) to cultivate a mindset of brand confidence among existing and potential customers.
So, we’ll tell the personal – and individual – stories of Pargro Fibre customers, highlighting the shared challenges cultivators face and the outcomes Pargro Fibre supports.
Ultimately, we want to inspire emotion and feeling in customers who can see themselves in these success stories painted across the digital landscape.
Shared experiences and humanity develop trust. And that trust is essential for the successful re-introduction of Pargro to the marketplace.
People respondto people.
Pillar three sees us amplifying Pargro Fibre in the marketplace. We’ll increase awareness with integrity, humility, style, and competitive differentiation in the innovative product line-up.
We’ll show the faces of the folks behind Grodan and Pargro Fibre. We’ll also highlight the people behind the most successful cultivation businesses using Pargro Fibre products.
We want to inject personality into the brand for relatability and use words that convey a feeling of earthiness, humility, and trust.
Of course, Pargro must remain in consumers’ minds so that when the time is right, it’s the only reasonable consideration.
The future sees us focused on the long-term: loyalty, trust, and repeat customers. So we’ll go where Pargro’s customers live – digitally and physically.
Pargro Fibre is a distinct entity built on Grodan's years of experience - and excellence.
Pargro Fibre is a brand backed by Grodan’s 50+ years of experience, knowledge, success, professionalism, innovation, and growth.
Grodan and Pargro Fibre provide cultivators of every size with a foundation for improved yields and positive outcomes. But, more importantly, Grodan and Pargro Fibre give them the tools they need to improve consumers’ lives with high-quality plant medicine.